Before Building Your Store

1. Market Research and Product Selection

Before diving into setting up your Shopify store, it’s important to understand the market and choose the right products.

a. Identify Your Niche

• Trendy Baby Toys: Focus on current popular toys, such as Montessori, sensory, or eco-friendly toys.
• Age-Specific Toys: Cater to different age groups, like newborns, toddlers, or early learners.
• Educational Toys: Promote toys that help with cognitive and motor skills development.

b. Research Competitors

Analyze top competitors, their products, pricing strategies, and what makes them stand out (e.g., unique packaging, toy bundles, or personalized toys).

c. Validate Product Demand

Use tools like Google Trends, Amazon Best Sellers, and social media platforms (Pinterest, Instagram) to gauge demand for specific baby toys.

d. Source Your Products

• Wholesalers/Manufacturers: Find suppliers through platforms like Alibaba, Global Sources, or Oberlo for dropshipping.
• Handmade/Custom Products: If you’re crafting toys, showcase their unique, artisanal value.

2. Set Brand Essentials

a. Moodboard

Creating a cohesive visual identity is essential. Start with a moodboard to define your brand's aesthetic. Below is an example of a clean, child-friendly theme using soft colors like white and gray.

Moodboard Example